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This episode we chat with Chris Heck, President of the Philadelphia 76ers basketball organization. Chris expresses his view on the power of story and the need to integrate it into the brand. “Brand is a representation of a bigger story.” Chris shares his views on how we need to capture people’s attention and ensure the stories we tell are relatable and authentic
The Sixers are much more than a sports team – as an innovative brand that gives back, they’ve raised over $1M for their youth foundation and every employee commits 76 hours to volunteer a year.
The Sixers story continues to evolve as it embraces the legacy of its past with the promise of its future – and the future is now!
While Chris admits the Sixers are a cool brand and working in the organization is fun – the real story is about the impact they are making in their city and their community.
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